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The mafia stole our presidency

Of the five presidential candidates who competed in 2006, only two have published their testimony. One, Roberto Madrazo of the PRI in her book Treason (Planeta, 2007) . The other, Andrés Manuel López Obrador in The mafia stole our presidency (Grijalbo, 2007).

The origin of the text of former prime minister of the DF is a series of interviews with filmmaker Luis Mandoki him for a documentary on his life and political career, including impeachment, presidential election and post-election conflict last year. López Obrador

writes on a sheet of 300 leaves their travel blog. From Tabasco to the Head of Federal District Government, through the presidency of the PRI in Tabasco state, the search for the governorship of his native state and national leadership of the PRD.

The first chapter entitled "Tabasco and other things" includes personal aspects of AMLO, but also political. Obrador recounts his early years in the state that is more water than land, "which would leave to study at UNAM and would return to Carlos Pellicer hand first, and then Enrique Gonzalez Pedrero, but would also compete for the state government on two occasions (1988 and 1994).

In the second chapter, describes his tenure in the PRD's national president from 1996 to 1998 period when the party swept the Federal District in federal elections and won the governorships middle of Zacatecas, Tlaxcala and paved the way for do the same in Baja California Sur in 1999, the year in which the PAN coaligaría to dethrone the PRI in Nayarit.

His term of the Government of the country's capital, implementation of social policies for vulnerable groups work on the second floor of the peripheral, Paraje San Juan, the farm El Encino, the video scandals and impeachment are described in the penultimate chapter.

The fourth and last part, Lopez Obrador put on paper what has been repeated against the media: the July 2, 2006 election fraud was hatched against him. Before concluding, he noted that this year, 2007, Jan. 4, he began his tour of the country's municipalities, and once declared that as Juárez: "I just have taken a pen to our rooster."

The text includes important information on the evolution of political communication in Mexico.

On page 63, AMLO said that in 1996 "to the opposition political parties were not allowed to hire even television advertising to communicate." Ten years later, he would be the contestant with more spots on the television screens.

On page 94, Andrés Manuel describes the capital city as exceptional people, progressive, "generous, informed, conscientious and shrewd." Therefore, in the City "can not handle, this TV does not pass."

He adds: "When you do surveys of the capital and asked: Do you think that television reports or manipulated?, 50 percent answered: Manipulate. " In 2006, former candidate of the Coalition for the Good of All (PRD, PT, Convergence) spent on purchase of space to spread messages on television: 357.2 million pesos.

López Obrador, also shows his opinion on political marketing. "The campaign is not limited to advertising or marketing, because it was not to introduce a product to market, but to apply and communicate ideas for transforming the country.

"In addition, campaigns that are based solely upon advertisements require much money and we were not willing to get in return to subordinate principles and future decisions, submitting to interest groups "(p. 186).

Indeed, AMLO's campaign team was composed of hardcore, party people or former colleagues in the government of Mexico City. Did not hire consultants. At its close there was no specialist equipment.

addition, in the context of the 2006 election, between pages 210 and 217, are the answers to why the champion lost the presidency of the PRD. These are his words:

1. The "PAN promoted to the IFE ... the realization of a debate between candidates. As known to have an entire media strategy to make me appear on posdebate as the loser, I decided not to participate. "
2. In April and May, "not only was' a danger to Mexico ', it seemed to' Hugo Chavez 'would' indebted to the country ',' to expropriate the middle class' limit 'just you have an apartment, a car and two children per family ', but psychological studies were broadcast assumptions about me, which appeared as Crazy.
3. "There were those who, with airs of superiority, had, among other jokes, which was the Whiskas (brand of cat food) because eight out of ten cats (workers domestic) I prefer. "
4. "Despite all the dirty war, the end of the year we held the lead in most polls."
5. "However, the strategy of Fox, Salinas, Elba Esther Gordillo, Calderón and others of the same gang was, by then, not allowing for any reason our success."

Of these five key factors arising from the failure of AMLO:

1. Absence at the first debate.
2. PAN negative publicity.
3. "Dirty War."
4. Misreading of the polls.
5. Concerted action by stakeholders.

The reader may or may not according to the author of the book, but what you can not spare a The mafia stole the presidency us is that it is an essential text for understanding why Andrés Manuel López Obrador himself stood at 250 thousand votes to win the President of the Republic.