One of the characteristic features of modern political communication is: the professionalization of electoral campaigns. The party bureaucracy gave way to specialists in various disciplines (political science, sociology, psychology, actuarial sciences, communication, etc..) In the planning, organization and execution of political campaigns.
can say that professionalism is directly proportional to the level of competitiveness of political contests. To speak of elections raced in Mexico, does not need to go back to the prehistory of the Mexican political system, just a couple of decades is enough.
Before the controversial election of 1988 was unnecessary, for example, measuring the electorate intended to vote for from the time when it was anointed the official party candidate for any elective office there was the certainty of its triumph.
The presence in the television screens of the opposition parties and their candidates was practically invisible. In contrast, coverage of the events of the party in power was complete.
electoral reform of 1996 resulted, inter alia, a more robust public funding for all parties, including the PRI, but particularly benefited the opposition.
have more money in its coffers for the PRD and the PAN meant the possibility of buying more and better space in the media, especially TV, and hiring professional consulting experts in electoral campaigns.
I described above serves as a pretext to talk about one of the most prestigious consultancies and influential in Mexico: Strategies publicum. Its CEO, Mentor Tijerina, was the strategist of the campaign's current governor of Nuevo Leon, Jose Natividad Gonzalez Paras.
In 2003, Tijerina catapulted "Nati" as they called the governor in his state-to unprecedented levels of popularity and electoral choice thanks to a campaign strategically and tactically perfect flawless. Natividad
end getting more than 20 percentage points above its nearest competitor thanks to, above all, a campaign designed and implemented by a professional team led by an expert on political campaigns.
The purpose of this post is to recommend the website publicum Strategies, which was redesigned. It incorporates new sections, useful for anyone interested in politics, government and election campaigns. Includes a News section, a laboratory of ideas (surveys, studies, surveys, tests) and several blogs from both the company and its consultants ( publicum Strategies, Mentor Tijerina, Roberto Garza , Gabriela Salazar .)
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