Brent Everett Vídeo

Before, during and after Mexican electoral process of 2006, the publishing industry has released a number of books whose content revolves around the controversial presidential election in which Felipe Calderón was elected.

From the plethora of texts nurtured some are better manufactured than others, and few combine methodological rigor with sound argument. Among the highlights best one, just for hosting both characteristics: President-elect title. Salvador Camarena and Jorge Zepeda, the authors (Planeta, 2007).

Camarena's work and Zepeda itself up-as the subtitle-in "Instructions to survive Calderón and his government" with two purposes in between: a) Explore the state of Mexico today, and b) Advise what awaits us Mexicans with the Calderon administration.

President-elect is a diptych. The first part, "The conquest of power" is in charge of Salvador Camarena, an experienced journalist who had the good sense, unlike most of his colleagues, covering the presidential race from the bowels of the "war room" Calderon.

The second part, "The presidential chair vs. the other branches, "written by Jorge Zepeda, director of the Seven Day magazine and a columnist for El Universal Includes a detailed diagnosis of the challenges facing the Calderon government, and identifies the policy strengths and weaknesses of Michoacan.

A little over 180 pages, tight, Camarena outlines the profile of Felipe de Jesús Calderón Hinojosa, identifies the four pillars on which rests the political strength of the current president, namely: his biological father (Luis Calderon Vega ), his political father (Carlos Castillo Peraza), his political godfather (Luis H. Alvarez) and his wife (Margarita Zavala). Rebuild

also the "assault on the power" of Calderon and his team, tells the behind the scenes of war room along the path from the internal struggle of the PAN to the presidential campaign.

also aware of the environment surrounding the beardless and monolithic inner circle and the strategies and analysis of the joints and tough issues: the debate, negative campaigning, the Media Law and post-election conflict.

Zepeda, meanwhile, dissected with surgical precision the challenges of the Calderon administration ranging from the social gap between Mexico and the Mexican state boundaries through the power of elites and the "friendly fire" launched from the offices of CEN PAN and the PRI and Mexico corporate the PRD and Lopez Obrador, the Congress and, of course, the wild powers: drug trafficking and organized crime.

The text of Salvador Camarena and Jorge Zepeda is far from being a gross journalistic collection about what happened over the last twelve months.

Rather, their content of journalism and integrated analytical information hardly ever attended, and made available to the reader to understand solid arguments Calderon's victory not as a result of a series of random events but a concatenation set of tactical decisions that resulted in a successful electoral strategy.

And in addition, they propose a set of "keys to understanding the possibilities of success or failure" that is Felipe Calderon as Mexico's president.

Can You Have A Cold And Mono

Professionalization of campaigns

One of the characteristic features of modern political communication is: the professionalization of electoral campaigns. The party bureaucracy gave way to specialists in various disciplines (political science, sociology, psychology, actuarial sciences, communication, etc..) In the planning, organization and execution of political campaigns.

can say that professionalism is directly proportional to the level of competitiveness of political contests. To speak of elections raced in Mexico, does not need to go back to the prehistory of the Mexican political system, just a couple of decades is enough.

Before the controversial election of 1988 was unnecessary, for example, measuring the electorate intended to vote for from the time when it was anointed the official party candidate for any elective office there was the certainty of its triumph.

The presence in the television screens of the opposition parties and their candidates was practically invisible. In contrast, coverage of the events of the party in power was complete.

electoral reform of 1996 resulted, inter alia, a more robust public funding for all parties, including the PRI, but particularly benefited the opposition.

have more money in its coffers for the PRD and the PAN meant the possibility of buying more and better space in the media, especially TV, and hiring professional consulting experts in electoral campaigns.

I described above serves as a pretext to talk about one of the most prestigious consultancies and influential in Mexico: Strategies publicum. Its CEO, Mentor Tijerina, was the strategist of the campaign's current governor of Nuevo Leon, Jose Natividad Gonzalez Paras.

In 2003, Tijerina catapulted "Nati" as they called the governor in his state-to unprecedented levels of popularity and electoral choice thanks to a campaign strategically and tactically perfect flawless. Natividad

end getting more than 20 percentage points above its nearest competitor thanks to, above all, a campaign designed and implemented by a professional team led by an expert on political campaigns.

The purpose of this post is to recommend the website publicum Strategies, which was redesigned. It incorporates new sections, useful for anyone interested in politics, government and election campaigns. Includes a News section, a laboratory of ideas (surveys, studies, surveys, tests) and several blogs from both the company and its consultants ( publicum Strategies, Mentor Tijerina, Roberto Garza , Gabriela Salazar .)