a politician's image is sculpted. The goal: to position it. How: Based on the needs of the electoral market. The tools: surveys and focus groups. The result: an ideal candidate profile.
The image of public figures is merely the perception of them have. In other words, the view is formed from the first impression. A positive or negative opinion. There is no room for nuance.
In modern politics tends toward a form without neglecting the background. The speech matter, the image is imposed. Cleanliness, sobriety and empathy around the political campaign and the ruler in the exercise of power.
According to the expert in political marketing Gisela Rubach, there are only five seconds to generate in the electorate a positive first impression. If so, sensing devices are opened in the minds of potential voters, making the candidate's message is received.
Campaigning hardly get a second chance: the first impression is vital. *********
For further information, an interview with Gisela Rubach: here.
0 comments:
Post a Comment