Friday, June 27, 2008

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Barack Obama's campaign will rule




Nothing will be the same in U.S. policy. A black man with a fresh new speech, he challenged and defeated a white woman, with all his old political machine. Barack Obama against Hillary Clinton .

Obama made his way to becoming the first black presidential candidate of one of the two strongest parties in the United States, with a campaign that relies heavily on its past and emphasizes the importance of hope and opportunity.

So consider the young, the segment of the U.S. population has largely given their support. According to a poll published by Time magazine , 74% of young people between 18 and 29 years is paying attention in the presidential election, 32 percentage points more than in 2004 and 61 percentage points more than 8 years ago.

29% of this important segment of the electorate have said that elections in your state, vote for Barack Obama, Hillary 20% and 9% for McCain.

These data reflect not only the exhaustion of the old model based campaign videopolitics. Barack Obama U.S. policy has cooled, giving way to a new model of politics that points to the politician's own relationship with the public and use new media to communicate with the public, mainly the Internet.

In the old model, which represents John McCain, the political campaigns are vertical to the electorate, compared to the new model, horizontal, participatory, where the politician and the people form a team to govern.

In the old model campaigns only serve to maintain the status quo, more of the same. In the new model campaigns serve to promote change. Campaigns the old model promote change in the new form of political campaigning hope.

In the old model campaigns to mobilize traditional betting, to the party structure. The new model focuses on participatory mobilization campaigns through new technologies ( Yes, we can ).

The old campaigns still spreading the message based on the television and use the Internet as a tool. In the new campaigns, the message is disseminated through new communication technologies seamlessly encouraging interaction.

The old model still uses the structure party. The new commitment to civic networks. Political Marketing for those used to generate expectations, Political Marketing in these works to encourage participation.

works in the old model of mass politics in the new communication-mouth (viral).

The old model is run by corrupt politicians, liars and cynics. Construction of the new model requires a new political class, with values. Old campaigns are made possible by money from lobbyists, the new campaign is fueled by money from citizens.

In this context, where there is the movement for Barack Obama. A movement that represents the PEOPLE, CHANGE, HOPE and FUTURE, contrary to what John McCain represents: MORE OF THE SAME, PAST EXPERIENCE, INTEREST GROUPS.

In this context, it is safe to say that Barack Obama will be the next president of the United States of America.


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This text was originally published in the newspaper El Tiempo , the city of Monclova, Coahuila.


and is complemented by Mentor Tijerina presentation made at the International Seminar on Strategies election, which took place in the premises of the ITAM in Mexico City, 9 and 10 April this year.